We love working with startups and new and emerging brands.
I have a real respect for anyone starting their own business, and one of the great things about being in a creative industry and working alongside other creatives is that you hear many stories and experiences.
Recently, we've worked with a jewellery brand boasting a Moroccan twist, a practical handbag designer with an interesting business model, and a rapidly growing tea brand, to name but a few.
Each of these represents a challenge of its own, but unique to all of them is being aware of what is a very young (if completely raw) audience base - some of which will be seeing a representation of a brand for the first time. There's a bit of pressure there! But it also lets you be a bit braver, in a space where there is so much digital noise, you'll need to create something that stands out.
A good example of this is for the jewellery brand. Have you ever used etsy before? If not, it's a digital marketplace, typically holding the crafts from hundreds of thousands of designers - scrolling down the 'jewellery' section alone highlights just the challenge I'm talking about - image after image for miles, so how do you make yours stand out? There is no easy answer (sorry) but we started by considering what would catch the eye, and what would look intriguing enough to click and see more.