So what is Lytro?
Lytro is a unique way to capture imagery. Using the latest techniques in Lytro's Illum camera, more information about a scene is recorded, and allows you to adjust aspects of a photo after the shot is taken: even focus.
Lytro call these 'Living Pictures' - and can be shared either as interactive stills or as video.
Take a look at this, you'll see what we mean...